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Ecommerce Optimization conversions can be tricky, especially when your humble e-commerce website competes with Amazon, eBay, etc.
Although these cash-rich businesses are bound to rank higher than your website, all is not lost. Some people don’t mind buying from other e-commerce websites like yours.
So, forget about the top-notch and position yourself for growth by doing everything you can to get to the top ten. Below mentioned are nine steps that can accelerate sales and boost the revenues of your e-commerce business.
#1. Step-up your Security for ecommerce Optimization
All e-commerce businesses use multiple subdomains like payments, login, cart, etc. and must therefore invest in the right kind of SSL certificate to meet their bespoke needs.
This activates the HTTPS protocol and encrypts server-client communication through public-private key infrastructure. When you buy and install a wildcard SSL cert, all the data exchanged between the primary domain and all of its underlying first-level subdomains remains encrypted.
When your site appears secure, it puts the customers’ minds at ease and encourages them to do business with you. If you are worried about the investment in the security aspect burning a hole in your pocket, allow us to allay your fears. You can easily acquire premium yet cheap wildcard ssl certificates from reliable online SSL providers.
#2. Tell People Who You Are
E-commerce businesses thrive on trust and loyalty, so it is important to display a trust seal that reflects third-party validation.
You can do that by installing the correct SSL type from a reputed Certificate Authority (CA). In the case of e-commerce websites with a single domain and multiple first-level subdomains waiting to be secured, the comodo wildcard ssl with OV validation would be the best choice.
However, the Comodo SAN SSL with Extended Validation (EV) is recommended for those with multiple domains. While buying an SSL, remember to purchase it from a reliable CA because the entity introducing you must be one that your customers will likely trust.
#3. Create User-Friendly Product Pages
Most e-commerce companies are so immersed in their product page SEO strategy that they neglect optimizing it for the real buyers.
However, you must understand that your product pages play an important role in the buying decision and support your purpose.
So, make it a point to provide useful insights by putting up a complete product description along with relevant images and videos. Also, having a user-friendly website with easy navigation and an informative FAQ section is highly recommended.
#4. Product Image Optimization
It is no secret that e-commerce sites rely on media files such as images and videos to showcase their offering to potential customers.
These media files can be classified into three types — product, category, and lifestyle. Your chance to rank higher is by spending maximum time optimizing product images and videos by utilizing them to address common concerns of the buyers.
So, don’t be shy to use media that highlights product variants, use cases, etc. From an SEO perspective, you may consider resizing the images and renaming the files. Also, inserting relevant alt tags and using appropriate descriptions and captions is highly recommended.
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#5. Send Relevant Emails
E-commerce businesses that send random emails to their entire mailing list tend to get blocked out by the recipients, so do not adopt a generic approach. Instead, craft a different email for each user segment based on their relationship with your website and previous actions.
You cannot shoot the same email to your existing and potential customers and expect a positive outcome. So, make sure to plan your email campaigns carefully.
#6. Personalize Communication
For decades, brick and mortar storekeepers did well because they were on a first-name basis with their customers and were aware of their individual preferences.
Now, establishing such a bond with millions of online users can be a wee bit tricky, but you can still do it by using market personalization tools like MailChimp and HubSpot.
These allow you to automatically communicate with millions of users on a first-name basis which helps build a strong personal connection with your customers.
#7. Respond Quickly To Customer Inquiries
Every e-commerce website operates differently and has its policies regarding products, delivery time, returns, exchanges, and so on. Therefore, potential customers are going to come up with queries before making a purchase.
Every pre-purchase query has an intent, and your response impacts that intent and influences conversions. So, it would be best if you addressed them as quickly and efficiently as possible.
This becomes easier with a powerful CRM that offers omnichannel support, automatically routes requests, and detects frequently asked questions to enable the creation of self-help resources. Together, these functionalities reduce the number of queries and provide faster responses.
#8. Use Chatbots
Like a salesperson at the store greets customers, the chatbot can be configured to assist visitors and provide them with personalized support.
The chatbot provides automated responses to reduce the number of common queries received by the customer support teams. So, the workload on the support team is reduced, and that too without neglecting the needs of customers.
#9. Personalized Product Recommendation
AI and ML-based marketing automation tools like Adoric, Monetate, Barilliance, and several others allow e-commerce websites to recommend products to visitors automatically.
These recommendations are made based on certain predefined parameters such as search terms, products added to the cart, or something else.
For example, if a consumer adds an Apple phone to the cart, the system will automatically recommend accessories such as Airpods and travel chargers. All of this can be done automatically, which makes offering upsells and cross-sells a whole lot easier.
Final Takeaway
In the e-commerce landscape, maximizing revenues is a two-fold process that involves increasing sales and reducing operating costs. We have discussed some of the most powerful e-commerce optimization strategies that can effectively achieve these goals.
You may incorporate them one at a time or all at once — the choice is yours, but the one you cannot neglect is installing an SSL certificate to secure your in-transit communications.
Without that, the browser would show a security warning and lower your site’s credibility. Subsequently, most customers would hesitate to proceed further, and you would lose out on potential sales. So, make it a point to install one and prevent that from happening.
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