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Search engine optimization, commonly known as SEO is one of the most essential parts of the complete digital marketing strategy for any business that is or wishes to be present online. There is no question whether you should include SEO in your business’s online marketing strategy but the challenge, however, remains to achieve the best out of it. As search engines tend to change their algorithm now and then, it is important to keep a note of all the changes. This is why we have listed some of the latest SEO trends in this article.
The basics of SEO are simple – You would generate more traffic if you rank on the first page of the search engine that has 10 results. To do that, make sure you remain up to date with all new trends.
SEO trends to catch up in 2021
There are several new things about SEO that you need to note in 2021. Some of these trends are –
- Core Web Vitals
- Google BERT
- Voice Search
- Video Marketing
- Influencer SEO
Let’s talk about these trends one by one to get a better understanding –
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Core Web Vitals
Back in 2020, Google announces 3 new metrics to measure the user experience. These are called core web vitals which include loading speed, interactivity, as well as visual stability. So, if you wanna rank your website on Google, it is important that you pay attention to these core web vitals.
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Voice Search
As per the stats, voice search is going to trend even more in 2021. In fact, as per the ComScore reports, more than half of smartphone users love to use voice search. Remember that the voice search queries are very specific and are usually long-tail. This growth in Voice search is significant and therefore you should consider including voice search optimization in your SEO strategy.
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Video Marketing
After Google, YouTube is known to be the most popular search engine. So, if you are running a business online, it is important that you dominate on YouTube too along with Google. In 2021, this trend of video content creation is expected to rise even more thus, making it important for you to create your video channel and optimize it. Luckily, there is YouTube’s autocomplete feature that allows you to optimize the channel by giving you multiple suggestions.
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Influencer SEO
Influencer marketing is not a new trend of marketing online. Influencers are someone who has millions of followers which allows them to have a huge impact on the audience and help increase sales. Influencer marketing can supplement the SEO strategy and help in branding. The relation between the two is very simple – the brand visibility increases, you get high-quality backlinks and get increased traffic hence giving Google Bot a signal to improve the ranking.
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Google’s BERT
Google’s BERT algorithm which stands for Bidirectional Encoder Representations from Transformers which uses Machine Learning (ML) as well as NLP to improve the search results and deliver results best to the query user intents to search. Thanks to the BERT algorithm Google Search Engine Bots have turned more conversational and enable it to interpret the intent of the search. To optimize the content adequately for better ranking, you need to consider including long-tail keywords in your SEO strategy so that your content covers multi-intent keywords. A tip – Include the keywords that you see in related searches in your content.
Bottom Line
In the end, we would like to say that it is important that you keep up with the ever-changing SEO trends. Search engines keep updating their algorithm which makes it important for SEO professionals to keep learning about these changes and implementing them in your SEO plan. We at Paddle Creative, have the best team of SEO experts who keep learning to improve a business’s SEO performance. In case, you need the best results, you should consider hiring a professional SEO service provider.
Vaishali Sonik a.k.a Seogirl is one of the leading content writers who is renowned globally among
the brands for her set of skills. With her experience in working for businesses across the world, she
is the best resource today if you are looking for digital marketer. Her skills as content writer, content
marketer, social media expert are exceptionally acknowledgeable.
She can definitely help you build a strong online reputation. To know about her and her services you can simply visit seogirl.in
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