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Kylie Cosmetics is a very famous American cosmetics company. Kylie Jenner is the founder of this company. The company was founded in 2014. Kylie started selling lip kits, liquid lipstick, and lip liner sets on 30th November 2015. Presently, all the cosmetic products are produced by this company. Previously known as Kylie Lip Kits, and then the company was renamed Kylie Cosmetics.
According to a Forbes report 2018, the company’s valuation reached $800 million. Then, in March 2019, the company secured a valuation of $900 million. Inc. and Coty Purchased a 51% stake in the company for $600 million in late 2019, when Kylie Cosmetics Net Worth was $1.2 billion. As per the report of Forbes in 2020, Kylie Cosmetics was overvalued. Kylie Cosmetics Current Net Worth is $680 Million.
Kylie Cosmetics Wiki
| Company name | Kylie Cosmetics |
| Name of the Founder | Kylie Jenner |
| Products | Cosmetics |
| Headquarters | Oxnard, California, United States |
| Founded | 2014 |
| Company type | Private company |
| Official website | Kyliecosmetics.com |
| Serving area | Worldwide |
| The year | 2023 |
Kylie Cosmetics Logo
Background of the Brand
Nine years ago, in 2014, Kylie Jenner and her mother, Kris Jenner, founded the Kylie Cosmetics Company. At the beginning of the company, the founder got a partnership with Seed Beauty, a product development company co-founded by John and Laura. John and Laura are the siblings of Kylie Jenner. At first, the company started selling lip kits, liquid lipstick, and lip liner sets on 30th November 2015. Initially, the company produced 15,000 lip kits, which Seed Beauty produced. But Kylie Jenner funded the cost of $250,000, which she earned from her modeling profession.
In February of 2016, the company was renamed Kylie Cosmetics. After renaming, the production was increased to 500,000 kits. At the end of 2016, the company’s revenue was estimated to be over $300 million. Kylie Jenner talked about her decision to use her previous insecurity about her lip size. It was an inspiration to her cosmetics brand. Kylie Jenner said that it was one of the most authentic things she has done in her career.
Business
Kylie Cosmetics Business: In April 2017, the Kylie cosmetics founder announced a collaboration with her half-sister Kim Kardashian, called KKW X Kylie. Kylie made a collaboration with Kim Kardashian soon after releasing the KKW. In May 2017, the founder of KC announced that Koko X Kylie would be returning for part 2 of her half-sister’s partnership.
In November 2017, seven TopShop stores sold Kylie Cosmetics Products across the United States. After one year, in November 2018, the Kylie Cosmetics company started selling its products at Ulta. In April 2018, the famous cosmetics company’s founder announced the company’s collaboration with Kourtney Kardashian, her oldest half-sister.
On 9th May 2018, Kris Jenner and her daughter Kylie Jenner together announced via Kylie’s Instagram account about their collaboration called Kris Kollection. Kris Kollection came with mini lip sets, including eight mini liquid lipsticks aptly named Momager. It is a title that Kris Jenner has taken and attempted to trademark in recent years. The Momoger also includes lip glosses, a four-pan pressed powder highlight, and a blush palette. These have created various controversies online, with good and bad reviews. The Momoger collection was released in time for Mother’s Day.
In 2019, The American model and the founder of Kylie Cosmetics Business announced her partnership with the Grinch for Christmas. In 2020, an announcement was made about collaborating with A Nightmare on Elm Street for Halloween. On 19th October 2022, the cosmetics company announced its partnership with Batman.
n February 2018, Kylie Jenner first released Kylie cosmetics without any collaboration. According to Kylie Jenner, that collection is an ode to her daughter. Jenner was inspired by her daughter’s collection. Kylie Jenner is famous because of her appearances at pop-up shops, which are situated inside Topshops.
Packaging
Kylie Cosmetics Packaging: In May 2016, the famous American cosmetics brand changed the packaging of its Lip Kits due to bad reviews. All Kylie Cosmetic Products come with easily recognizable packaging and are in high demand. According to the report, several customers received empty boxes after ordering their products in the mailing process. The actual Kylie Lip Kit box is black and contains a white lip gloss drip design. To solve the theft problem, the company changed the packaging of their products to a basic black and recognizable lip gloss. The design of the lip gloss was moved to the inside of the box.
In April 2018, the Kourt X Kylie released their collaborative collection, which included eyeshadow palettes with brand new plastic packaging instead of traditional cardboard packaging.
Marketing
Kylie Cosmetics Marketing: While Kylie Jenner and her family members are busy serving Kyle cosmetics, it was revealed that the advertising of the lip kits belongs to the beauty as well as the lifestyle blogger Ashley Rosales. Before entering the beauty industry, Ashley Rosales worked as a mechanic in the United States Army. Kylie Jenner said she has enlisted her housekeeper and partner, Travis Scott, to model makeup swatches for social media advertisements.
Products Review
Kylie Cosmetics Products Review: The reviews of the Kylie products are good. A lot of people use Kylie products, and many of them are satisfied with the products. According to the customers, the brand got 9.64 out of 10.
Why Kylie Cosmetics are famous among people?
After releasing the first product from Kylie Cosmetics, the American model became a businesswoman by making her professional brand. At first, Kylie used her images to promote the Kylie Cosmetics Products. Kylie was also drawing her audience with engaging Instagram lives. However, there are various controversies around the company. However, the people who used the Kylie products became fans of the products as all the products are very effective, and many customers are satisfied with Kylie Cosmetics products
| Skin Concealer |
| velvet liquid lipstick and lip liner |
| Lip kit in Kristen |
| Lip liner in iced latte |
| The wet set pressed illuminating powder |
| Vanilla milk toner |
| Salted Caramel Kylighter |
| The Koko liquid lip Kollection |
| The Royal peach palette |
| High gloss 23 |
| Ultra glow highlighter in Santorini |
| Kylie’s coconut + Bare lip kit combo |
All these products are considered the best ones among all products. When buying Kylie cosmetics, you need to consider a few things, such as coverage, pigmentation, formulation, shades, and many more. Women whose age are above 18 years can use the Kylie products. Using Kylie products are beneficial. People who used Kylie products are satisfied. The above products are considered the best after getting the feedback from its clients worldwide.
Why is the Kylie cosmetics company more famous than any other cosmetics brand?
Kylie Brand is popular because of its products. The company has a high number of Instagram followers, with 26 million. Additionally, it has more hashtags on Instagram, with over 4.9 million hashtags. Kylie Jenner is a popular public figure, and her brand runs with the collaboration of her mother, sisters, and others.
Criticism
Luxury Brush
Cosmopolitan Australia dubbed an occurrence about the Kylie makeup brush scandal of 2017. The founder of the company received backlash from fans, internet users, and makeup guys after launching a set of 16 luxury makeup brushes that cost $360. Several prominent YouTubers, including Jeffree Star and James Charles, reviewed the price of the brush kit, and the head of the company, Kylie Jenner, responded through her personal Instagram account and Twitter. She wrote that she heard all of them.
Eyeshadow Palette
In 2017, the popular American cosmetics company received backlash after getting reports from its clients. The clients are concerned about the smell of the Royal Peach Eyeshadow Palette. This smell indicates the ingredients used while making the eyeshadow palette. Small is of having chemicals and glue. The smell was compared to paint thinner and spray paint.
Blushes
In March of 2018, the Kylie company released another product, Blushes. But some fans of Kylie looked angry because they thought that the names of a few new products like “Virginity,” “Hot and Bothered,” and “Barely Legal” were too exciting.
Overvaluation of the Kylie Cosmetics company
On 8th April 2020, according to the report Forbes, Jenner was considered the world’s youngest self-made billionaire because Kylie Jenner estimated her net worth at $1.2 billion. However, after one month, Forbes made a statement that accused Jenner of forging tax documents so that she would be considered a billionaire. Additionally, Jenner was accused of fabricating revenue figures for Kylie Cosmetics, according to the documents of Coty and Inc. The Forbes article also showed that the popular American cosmetics company was smaller and less profitable than the previous report.
Controversy Concealer
Also, many people observed that the darker shades of the concealer had red undertones. It was explicitly explained on the Kylie Cosmetics official website, which prompted criticism that the Kylie concealer did not match all skin types.
Conclusion
Purchasing cosmetics is satisfying, especially when you have an idea about the product and know that you will be satisfied after using the product. Kylie products are easy to use. Many of Kylie Cosmetic clients are satisfied after using their products as the company comes with various cosmetic products.
Share
| Kylie Cosmetics Share Price | $11.47 |
| Kylie Cosmetics Investors | Coty |
| Kylie Cosmetics USA Score | 9.64 out of 10 |
Net Worth
| Kylie Cosmetics Net Worth 2023 | $680 million |
| Net Worth 2022 | $600 million |
| Net Worth 2021 | $700 million |
| Net Worth 2020 | $1.2 billion |
| Net Worth 2019 | $900 million |
FAQs
Is Kylie Cosmetics an Indian brand?
Ans: No, the Kylie Cosmetic is not an Indian Brand. Kylie Cosmetic is an American brand that American model Kylie Jenner founded. After that, many people became part of the company, including her family members, such as her half-sister Kim Kardashian.
Is Kylie Cosmetics a top cosmetics brand in America?
Ans: Kylie Cosmetic scored 9.64 out of 10. So undoubtedly, it is one of the top brands in America.
Which is the best product of Kylie Cosmetic?
Ans: Below products are the best Kylie cosmetic products:
Skin Concealer
Velvet liquid lipstick and lip liner
Lip kit in Kristen
Lip liner in iced latte
The wet set pressed illuminating powder
Vanilla milk toner
Salted Caramel Kylighter
The Koko liquid lip Kollection
The Royal peach palette
High gloss 23
Ultra glow highlighter in Santorini
Kylie’s coconut + Bare lip kit combo
What made this Kylie Cosmetics brand successful?
Ans: The partnership helped Kylie Cosmetic get more worldwide audiences to become a successful cosmetics brand.
Are Kylie Cosmetics products good for acne?
Ans: No, Kylie cosmetic products are not formulated for acne-prone skin. All Kylie cosmetics are formulated for normal to combination skin. If anybody has acne-prone skin, it is recommended not to use Kylie cosmetic as it will get worse.
Does Kylie Cosmetics brand provide products for all skin types?
Ans: Yes, Kylie Cosmetics provides all skin types of products. Kylie Cosmetics products are made to dermatologist-tested and clean standards. That is why Kylie Cosmetics is a famous American cosmetics brand.
Who is the biggest competitor of the Kylie cosmetics brand?
Ans: Several cosmetics brands are competitors of Kylie cosmetic, such as Sephora, Revlon, and Estee Lauder companies. All these companies provide various cosmetics products which are very effective.
Are Kylie products affordable?
Ans: Some products are affordable but a little costly for people. There is controversy about the cost of Kylie cosmetics products, which are not affordable for everyone. Many YouTubers made videos about the costs of Kylie Cosmetics.
What kinds of people purchase Kylie cosmetics products?
Ans: Young women whose age are above 18 years can buy and use Kylie cosmetics products.
Why is Kylie more famous than Kim?
Ans: Kylie is more famous than Kim because Kylie Jenner has several headlines for her business, the Kylie cosmetics brand, and many more. Kylie is more successful than her sister, Kim Kardashian.